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whilst also being close to the employee space. The outside featured an LED screen that played videos featuring women with beautiful hairstyles made by using Dyson styling tools. Alpine Pro went for a clinical approach this year, showing harsh lines and sharp edges. And by researching the characteristics of different consumer segments and geographies, brands might realize that opening more stores in the North rather than the South makes more sense to them. The following are some examples of elements that are being introduced and incorporated into Chinese department stores.
The Luxury Laggard : 84 in this category are women. A consistent brand and visual identity across all marketing channels and implementation of these aspects into the store design are key to promoting customer loyalty. For cities in the north, Charter malls are a first choice location for high end brands. Therefore every brand should remain active in conveying their brand identity by engaging and interacting with their consumers. Prologue bookstore by Ministry of Design, Singapore " Image Source: Retail Design Blog Alternatively, if you wish to achieve a relaxed or optimistic setting, the trend of blurred boundaries with subtle color combinations, such as green and blue or a blend of orange and turquoise. Luxury brands can also inspire their Chinese customers by setting up retail stores in outlet villages offering products which had a bad season performance at an attractive price.
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Our specialized team of designers and marketers work diligently to provide services that most effectively apply the brand identity to adhere to the Chinese market. Retail design is constantly looking to innovate the retail space to keep consumers engaged, which is where flagship stores come. This is also true when planning and designing retail concepts today. This includes high-end fashion magazines such as Vogue, Bazaar and Marie Claire, but also social media such as Sina Weibo, art related institutions and many new creative agencies. The increased use of organic materials and earthy colors aims to create a cozy and inviting environment. SI Restaurant in Hong Kong August 31, 2016 We are excited to announce that Hong Kong will soon have a new, one-of-a-kind Italian restaurant brand in Kowloon: SI Restaurant, a concept founded by several Italian nationals living in Hong Kong. WeChat : WeChat is currently the most popular social media platform in China with 549 million users. This approach had to be reflected in the atmosphere and design of their flagship store in Beijing.